When any of us have to make a buying decision, we all want to get the best deal possible. Educated consumers generally do the best they can to combine quality and value to meet their needs regardless of the purchase. Retailers, on the other hand, are constantly competing to earn the customers business by predicting what offers will best appeal to consumers’ sense of value, and at the same time allow their businesses to make a fair profit.
This is the greatest challenge the business faces; what marketing strategy will most appeal to the consumer and drive revenue for the business where both parties walk away feeling as if they have won. It is just as important for retailers to receive a bang for their marketing buck as it is for consumers to receive one with their hard earned cash.